Sales was spending hours every day in making lists of target companies and researching them.
The result?
No time left to actually reach out.
Manually researching company profiles, revenue structures and payment setups was time-consuming and difficult to scale. As a result, sales teams spent a significant part of their time on research before they could start meaningful conversations.
Terms.Tech was looking for a way to reduce manual research and increase selling time, without compromising on relevance or targeting accuracy.