Entras

Case

How Astra+ helps Entras validate new markets with high-quality prospect data

That’s exactly where Entras got stuck.

They knew their ideal customers were companies with high energy usage. But there was no clear way to identify them.

No reliable filters. No ready-made lists. Just a lot of manual searching across different sources.

Prospecting became time-consuming and inconsistent.

Entras needed a way to quickly build a solid list of companies that actually matched their target profile, so their team could focus on reaching out instead of searching.

Challenge

Entras needed to identify companies with high energy consumption, but there was no clear way to do this.

This information isn’t directly available. So the team had to rely on manual checks, looking at industry, company size, and operations to estimate whether a company was relevant.

Even then, it wasn’t always accurate.

Once a relevant company was identified, they still had to find the right contact person and gather reliable contact details.

This made building a qualified prospect list slow and time-intensive, limiting how much time the team could spend on actual outreach.

Result

Entras started with a focused approach. Instead of targeting everything at once, they selected specific sectors to test.

For the chosen sector, they received a list of companies that matched their criteria, along with the relevant decision-makers to contact.

This allowed them to quickly assess whether a sector was a good fit, based on real conversations instead of assumptions.

Rather than building lists from scratch, the team could immediately start reaching out and gathering feedback from the market.

A more structured way to test, learn, and refine their target audience.

Approach

Define ICP and targeting criteria together
Identify relevant companies using AI-supported research
Validate decision-makers and contact details
Continuously refine lists based on sales feedback

Impact

By working with Astra+, Entras significantly reduced the time spent on identifying relevant companies.

Instead of manually searching for businesses that fit their profile, the team gained direct access to companies that matched their criteria.

This allowed them to focus on outreach while also exploring new sectors in a more structured way.

As a result, Entras was able to reach the right companies faster, start more relevant conversations, and build a clearer understanding of where their solution fits best.

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