Corporify (Clone)

Case

How can you build the marketing foundation for scalable growth in a B2B tech company?

 

Corporify wanted to know which marketing messages and channels could generate leads effectively. The company needed to better understand its marketing and sales performance through a clear dashboard for both internal use and board reporting. Additionally, they sought to develop a scalable marketing and sales process with a roadmap that would support future sales team growth.

About Corporify


Corporify is a Belgian legal tech copy founded in 2018 and serving clients globally. They help legal & finance professionals with managing legal entities and shareholders.

When you have a great product and a loyal client base, you want have a structure in place that allows you to scale. And that’s exactly how we grew Corporify with full-service marketing tailored to their needs.
  • Growth in B2B leads
  • Content & inbound marketing
  • Performance marketing
  • Sales process organisation
  • HubSpot optimization
  • Account Based Marketing
  • Website development
  • Multi-channel marketing
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Challenge

Have a marketing expert who serves as its marketing department and is able to create a marketing strategy for the complete customer journey and execute this strategy.
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Solution

Content strategy and copywriting, website design and development, social media management, SEO, HubSpot optimization of the Sales, Marketing & Service Hub, HubSpot training to the users, organizing webinars, creation of marketing content and sales materials, optimizing conversions on the website, stimulating client referrals, creating dashboards & reports, supporting partners and more.

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Convert more website visitors with the right micro-conversions

The end goal of having inbound contacts was convincing them to book online a demo with Corporify. But what if not that many people are booking a demo? Offer micro-conversions to guide website visitors toward the final goal. The key is providing valuable content for visitors at different stages of readiness until they're prepared to book a demo. Think of gated materials like mini-guides, webinars and products tours.
Another key element is having a website that considers both your target audience and their different personality types. The website should feature customer stories organised around content themes that you've proven matter to your clients. It should also provide the right information for detail-oriented people who, for example, compare multiple review sites before purchasing. We did this by interviewing clients and publishing these customer stories on the website, creating a pricing page with detailed information, stimulating clients to give a review on relevant review websites, etc.

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Target a specific list of prospects

Corporify wanted to combine broad inbound marketing with targeted account-based marketing. We helped enrich their target list through semi-automated processes and designed a practical, measurable campaign. The initiative integrated multiple channels - email, LinkedIn, and offline marketing - including a creative direct mail package featuring a Lego promotional item.

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